Mahindra Open Drive is about embarking on an adventure that encapsulates the true spirit of travel & discovery. It's a celebration of movement. It's a journey that aims to inspire and be inspired by the Rising Tribe of explorers and enthusiasts. A coastal expedition that allows you to be ensconced in nature and absorb local cultures while regaling in good company on the road. It also enables travelers & do-gooders to create meaning & empowerment and contribute to causes of their choice through raising funds.
All roads eventually lead to gorgeous Goa where the drive culminates with a 2 day festival in scenic Panjim. The two-day gathering brings people from across the country together, celebrates their distinct backgrounds and philosophies. Engaging experiences that span music, arts & culture events curated to appeal and inspire all members of this empathetic New Tribe. To top it all, the fest entails fantastic live performances and artists that genuinely resonate with the vibe of the tribe and the fundamental spirit of the Open Road & the Open Drive.
This festival is brought to you by Mahindra Rise and will be held this November in scenic Panjim, at the Bandodkar Grounds, Goa.
The Mahindra Group focuses on empowering people to rise through solutions that enable & enhance mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency. Offering a product range that embraces every mode of transportation - two-wheelers, coupés, trucks, boats, airplanes, et al - everyone at Mahindra persistently works towards crafting holistic mobility solutions to meet the requirements of a bustling smart city. Mahindra envisaged creating and spreading the joy of moving on uninterrupted roads with cherished companions in the midst of breathtaking natural surroundings. The Goan adventure on the open road is an initiative to beckon people to pick their favorite vehicles and steer toward revitalizing their connections – with people, nature and with traveling.
A USD 17.8 billion multinational group based in Mumbai, India, Mahindra provides employment opportunities to over 200,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, financial services and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defense, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two-wheeler industries.
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits & beer – a business built on the principles and foundations laid by the giants of the industry.
Sustainability and responsibility are of fundamental importance to them as their goal is to create a positive role for alcohol in society through partnerships and programs that reduce harmful drinking. They’re on a mission to equip people in their business, their supply chain and their communities, with the skills and resources they need to build a better future for themselves.
Their partnership with Mahindra Open Drive is synergistic as their road safety campaign ties in perfectly with the amazing road trip that leads to an incredible 2 day festival in Goa. With #JoinThePact leading the cause, the main focus will be on creating important conversations regarding road safety is also with all festival goers.
With DrinkIQ as a part of the festival, the feeling of community and celebration is strengthened further at the festival through a plethora of drinking games and experiential activities at our second bar. Curated with Diageo, festival-goers get a taste of the most exquisite alcoholic beverages from across the world.
Give a little love to our partners who have helped us along the way.
© 2019 Mahindra open drive